4) What will be the impact of our family’s philanthropic efforts? An engaged donor is one who is invested in the impact of their philanthropy. When giving to a non-profit, for example, it’s important to assess the gift outcomes. Evidence of success offers both the donor and the non-profit the opportunity to attract other donors and expand the cause’s reach.
5) Should our family’s giving be public or anonymous? Aside from recognition, giving publicly can lend credibility to a cause and perhaps encourage other donors to follow. On the other hand, one might feel that impact is best achieved if attention is focused on the cause rather than the donor. Many are simply more comfortable conducting their charitable activity with privacy, and the public recognition may feel more like a burden.
Whether to give publicly or anonymously is a very personal decision for which there is no right answer. As a family, have an open conversation weighing the pros and cons before coming to a decision that suits you.
